da-From Burnout to Brew: The Beginning of Úbūchi
When I was working in corporate, there was a time when my calendar was full. My inbox never empty, and my body constantly tense. On paper, everything looked "successful." But inside, I was exhausted.
Years in the corporate grind had trained me to move fast, deliver more, and push through. I ignored the small signals: the tight shoulders, the shallow breathing, the constant mental noise, until my body stopped whispering and started demanding attention.
Tea became my pause.
Not in a dramatic, life-changing way at first. Just a cup. A moment. A ritual that forced me to slow down long enough to feel my breath again. Over time, that small act became a turning point. It made me question who I was becoming.
Úbūchi was born from that reflection.
The name carries my story. Ubuntu — community. Chi — the life force within (God). And a part of my own native name woven in (Nkechi). Úbūchi is about reconnecting: to self, to source, to the people behind what we consume. It's about science-backed wellness that feels human. Tea cultivated to restore, from farm to cup. Rooted in Africa. Powered by women farmers. Created for modern lives that need softness as much as ambition.
But Úbūchi is not just a tea brand.

Tea became my pause
Building from 0 to 1
Úbūchi is a journey of building something from scratch: transparently, imperfectly, and intentionally.
Each month, I'll be sharing the real process behind building Úbūchi:
- mindset shifts
- lessons from mistakes
- sourcing and logistics
- branding decisions
- financial breakdowns
- and the mental frameworks I'm using to grow a purpose-driven business
If you're curious about wellness, ethical sourcing, or starting your own business — I want you to follow along.
Úbūchi about reclaiming energy, building with intention, and creating something that feels aligned.
If you'd like to walk this journey with me:
🌿 Follow along on Instagram: @https://www.instagram.com/ubuchitea/
🌿 Follow along on Facebook: @https://www.facebook.com/profile.php?id=61587526935089
🌿 Founder reflections: @https://www.instagram.com/nksignature/
🌿 Subscribe to the monthly behind-the-scenes newsletter on Substack: https://substack.com/@nkechiosuji
🌿The Úbūchi Journal (link coming soon)
Every month, I'll share notes from the build: so you can learn, reflect, and maybe start something of your own too.
Here's to building slowly.
Here's to restoring energy.
Here's to Úbūchi.



